Comparing My Research

When completing all the different types of research there were parts which I found more helpful when creating my advertisement.

When talking and getting feedback from the target audience by completing the questionnaires and the interviews etc. I found that this information was very helpful. It allowed me to see what the target audience wanted in the advert. This allowed me to base the advert around what they wanted in the advert making it more successful as the advert will be made for the audience.

The research I did into the competitors was also useful. I don't think it was quite as helpful as the research using the target audience. It did allow me to see the types of adverts in the industry already so that I could either stick with the conventions or challenge the conventions which will push my advert to be more successful. I chose to challenge some conventions but also use some of them which gave me a mix and by challenging some it has pushed my advert to being a little more unique and fresh. 

The research into the production was helpful as well, I think this was the least helpful but still vital in the making of my advert. This research helped me set a budget for the advert and also how much it will cost to advertise the video on television. However, I think that the research into the target audience was more important as that helped me decide what went into the video.

Overall, I think that all the research I carried out was important and was necessary but I do feel some parts of the research were more importing when creating the advert. I don't think the advert would be as successful as it is now if I didn't do one of these different types of research but I think the research into the target audience would have the biggest impact on the advert if I hadn't of done the research.