Filming
When filming my rushes I made many different decisions and revisions which made the out come of my advertisement what it is. When filming my rushes I kept looking at my storyboards but when shooting some of the shots, I would check on camera to see how they turned out and they didn't turn out as I wanted them to. So I made the decision to change the way I filmed the shot so that it worked better and looked more interesting for my target audience. I did this with all the shots which I thought wouldn't work in my advertisement, this allowed me to re-film the shots before uploading which saved me time, allowing me to have more time to edit my work.
Uploading
When uploading, I used IMovie this allows me to upload all of my footage quick and easy. By using IMovie I have been able to optimize my work so that it is the right size and format for me to import it in to Final Cut. Once my footage is in Final Cut I changed the name of the clips so that they were easier to find and when creating my rushes log it makes it easier for me to write about and find it when I'm looking for it in Final Cut.
Exporting
Once I had finished editing all of the advertisement and I was happy with standard of the work, I exported the work using Final Cut. I exported it using quick time conversions which allowed me to export it to a good level of quality. Once it had exported and I was happy with it, I uploaded it to YouTube which allowed me to embed the video on to my blog and it makes it easier for the client and others to view it without having to get in contact with me about seeing it.
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