Analysis Of Feedback

The information I collected with my focus group and my questionnaire was mostly positive feedback. When reviewing the information I can see that there were some things that everyone agreed on. A good amount of people said that the title colours clashed with the background colours and that this made them hard to read.

Most people which watched the advert said that they enjoyed the music, it worked well the advert. The students from the focus group agreed that the music reminded them of a shopping channel. This was the kind of music I wanted as on shopping channels they are trying to sell products, and in my advert I am trying to sell the Glenthorne Media Academy to the audience.

The people who filled out the questionnaire were mostly happy and enjoyed the advert, however four people did say that they didn't enjoy the advert and that they wouldn't join the academy. Three of these people said that they didn't enjoy it because they were not that interested in media to start with. This was the same reason give to why they wouldn't join the media academy. The other person said that the titles were to hard to read as the colours contrasted and they were not on the screen long enough. They also stated that they would have liked to have seen some of the teachers in the academy.

The titles were not dis-liked by everyone, some people did they that they liked the title font and the colours which were used. They said that they liked the red as it matched the sixth form logo colour. Some people did say that they would have liked the text to be the same font as the sixth form logo as it would have kept some continuity in the advert as well as make the font the background one colour instead of having a gradient which made the text harder to read.

The questionnaire also showed me that the target audience liked seeing the students work in the music video. 14 out of 20 people said that they liked the use of students work in the advert. This was the second favorite thing in the advert behind the music used which 15 people said they liked.

Overall, the feedback that I have received from both the focus group and the questionnaires has been very helpful to me as they have given me lots of different points which I could make changes on in my advert. This would be very helpful if I was to create a third draft as I could make the advert even more successful with the feedback that my target audience gave me.