First Draft Of Report

A ident is a short little clip which is played on a channel and it advertises the channel, the point of the ident is to make the audience remember the ident and therefor remember the channel. Tv Ident's all have the same basic things, such as: They all last between 30 seconds and 2 mins, they all have a theme like the BBC has the circle to represent a globe, or the Dave Ident's which have a group of people having fun and the theme is witty banter. All idents are made for a certain channel and there are comapanies out there that make idents for channels, Red Bee is an example of one of these companies and they made the idents for the Channel Dave. Most channels have idents but some channels have idents for certain programme's such as BBC have a ident for match of the day and they play it before match of the day comes on. Most idents have a jingle or a piece of music that the audience will remember. The BBC idents have the same jingle and so does the Dave Idents. However some idents don't always have the same jingle for example the BBC One ident for Eastenders doesn't have the normal jingle. Another thing that idents have is a continuity announcer and they tell the audience what proggramme  is on next and sometimes they tell us a little about what happens in the next proggramme, only a few seconds just so that the audience will keep watching. A example of an ident would be this:


The ident has a little jingle and has a continuity announcer, the jingle doesn't stop but the volume lowers a little when the continuity announcer starts to talk. As I said they use this ident to tell the audience that a football proggramme is about to start. It also advertises the channel as the BBC One sign appears and it sticks with  the globe idea as the men are gathered around the circle in the middle of a football pitch. All of the BBC idents take his form because if the ident had a different theme and no basic thing that stays the same then the audience may not remember it as well but with one thing that stays the same then it makes it easier to remember the channel. Idents advertise the channel to the audience watching it, and they make the channel stick in the head of the audience.



This is another good ident from ITV1. It also has a jingle and this jingle is played over all ITV1's idents this then sticks in the audiences mind so if they were to here the jingle then they would know straight away that it is from the ITV1 ident. It also has a continuity announcer which is telling the audience what proggramme is on. Tv idents give the channel their own identity as Dave idents show that Dave is the home of witty banter. At the start of this ident we see families and little kids playing with bubbles, this could be saying to the audience that the channel is a family channel. The bubbles then rise up and the ITV sign is there. This first aired in September 2007.

However, not all idents are successful like these ones the old couple do seem to fail. Some idents made may not even make it on to the channel as they may of had if viewed by an audience who don't seem to like it or they don't think it suites the channel.

This is an example of a ident which isn't on E4's channel but on there website. This ident has never been on there channel. It starts with sprinkles falling down on to the donut, the name of the ident is called sweet, and we can tell its E4 because of the purple used. We also know it is E4 because it has the symbol in the top right.




It then comes to another sweet, but this time it is a cake with a sparkler sticking out of it, this makes it seem fun  and exciting, but the colour doesn't seem to match  E4's normal colour but again the symbol is in the top right which is strange for a ident to do so as the channel is normally revived later on in ident.


Finally it comes to the E4 symbol and it is the same colour of the donut at the begging, it also has sweets either side of the E4 symbol which sticks with the sweet theme. E4 idents don't really have a massive basic thing like BBC, but they always purple colours. But the E4 symbol is still in the top right even though it is on screen.



This ident it slightly weird but wonderful which goes well with the channel, even though this ident failed for some reason, it still matched the channels brand identity. All the other idents match the channel due to the type of proggrammes that the channel shows.